Castleton University students, alumni, faculty, and staff, plus our many supporters share traditions, loyalty and pride. All of this, combined with the growth and success of our university has created a demand for products that display the marks, symbols, and insignia that are associated with Castleton.
The Castleton licensing program ensures that we market and efficiently manage this demand by assuring that our marks will be appropriately represented on quality products.
Castleton has established a standard of excellence and a reputation that reaches far beyond the campus and the local community. The university’s word marks and logos help portray that excellence. Castleton has put together this information to help those who desire to use the marks; use them correctly.
FREQUENTLY ASKED QUESTIONS:
WHY DOES CASTLETON HAVE A LICENSING PROGRAM?
Castleton established a licensing program in an effort to protect and control the university's trademarks and to maximize the exposure that the university receives from the sale of merchandise to consumers in the retail marketplace.
Castleton partners with Learfield Licensing, a national firm which manages the intellectual property rights of colleges and universities. The Castleton Office of Advancement Services oversees the contract and everyday management of the program.
Please direct any questions regarding Castleton’s trademark licensing program, artwork approval, and obtaining access to Castleton’s logos to:
62 Alumni Drive
WHAT DOES LICENSING ACCOMPLISH?
Licensing creates cooperative working relationships between Castleton, the manufacturers of approved and authorized products and the retail community. It assures that all merchandise bearing Castleton marks promotes and protects the image of the University while fulfilling the needs of consumers.
Our many supporters have come to recognize our trademark and look for the "officially licensed" products label on merchandise. The label assures the purchaser that he or she is buying from an official licensee and a percentage of the proceeds are going back to Castleton.
Learfield and the Advancement Office also monitors and generates growth for Spartan merchandise not just locally, but throughout the country and even internationally. Any manufacturer of products bearing or making reference to Castleton’s logos and marks must be properly licensed before offering such goods for sale or creating a product for a Castleton team, club, department, or organization.
All vendors that use the university's trademark on merchandise (including t-shirts, caps, and all other saleable products) must be licensed. Vendors are required to obtain approval through the licensing program on all designs and products that are produced bearing Castleton trademarks. Vendors support Castleton by adhering to licensing requirements and submitting royalties. These royalties come back to Castleton through the University's licensing program.
Each university department and student group supports Castleton's licensed vendors. You can do this by buying all products bearing Castleton trademarks from licensed vendors.
All purchases for internal consumption (i.e. products purchased for the exclusive use of a Castleton department or student group, that are not resold for a profit) are exempt from royalty obligations; however, all products, including those produced for internal consumption, must be purchased from a licensed vendor and all designs must be submitted for approval. Exemptions are granted during the artwork approval process.
WHAT CAN BE LICENSED?
Castleton will consider most products and approve all designs that fit within the style guide. However, no products will be licensed without the approval of the Director of Design, Kate Richards. The approval process assures retailers and purchasers that the products are of high quality and good taste. The scrutiny of products helps prevent misrepresentation of marks and minimizes liabilities from harmful or hazardous items (i.e. alcohol, tobacco, or controlled substances, sexually oriented or suggestive, or involve religious or political viewpoints).
WHAT QUALIFIES AS A TRADEMARK?
Any mark, logo, symbol, nickname, letter or letters, or derivative that can be associated with Castleton University and can be distinguished from those of other institutions or entities qualifies as a trademark.
Trademarks may be any graphic representations of Castleton University, Castleton, Castleton Spartans, and Spartans. They include the Castleton Spartan image in its several versions, the Castleton formal nameplate and visual identity in New Baskerville font, and the traditional university seal.
Trademarks may be any other design, symbol, drawing, or verbiage that has been associated with Castleton.
HOW DOES A MANUFACTURER OR VENDOR OBTAIN A LICENSE?
Any prospective manufacturer who wishes to obtain a license to officially produce Castleton merchandise must submit a license application. Applications can be found here, or by contacting Learfield directly.
8900 Keystone Crossing, Suite 605
Indianapolis, Indiana 46240
HOW DOES THE PROCESS WORK FOR TEAMS, CLUBS, AND ORGANIZATIONS?
In creating artwork, a campus designer complies with proper use of Castleton’s marks, symbols, and logos. A licensed manufacturer then creates a digital proof of artwork and submits it to the Learfield approval site set up during the application process. In turn, Learfield approves and submits the artwork to Castleton for final approval.
The overall process of approval adds no more than one business day to orders on most occasions when artwork is designed correctly and appropriately.
WHAT ARE CASTLETON’S TRADEMARKS?
Castleton exclusively owns certain trademarks. Any design or presentation of these marks in reference to the university without permission is a trademark infringement. If you are in doubt, make sure to contact Kate Richards, Director of Design, at 802-468-6052, or by email at firstname.lastname@example.org.